Unrepresented Sports is excited to announce plans to launch the inaugural, Unrepresented World Cup, in the Summer of 2025, replacing the previously announced Independent Associations Cup. Unrepresented Sports aims to deliver a new and exciting competition in 2025 which would mark 7 years since the last Non-FIFA World Cup was held in London.

The 2018 Non-FIFA World Cup did a lot of work to help make non-FIFA international football more mainstream than ever before for many supporters who have been calling for the event to return ever since. Several failed attempts to organise events since then have left supporters and teams dissatisfied with the current direction of the event and Unrepresented Sports will be working to breathe new life into the competition and establish a new benchmark away from the gloss and glamour of the “mini FIFA World Cup” and instead embrace the moniker of the “rebel world cup” and focus on growing and developing fan culture around non-FIFA international football.

Unrepresented Sports is currently considering two proposals within Europe to host the inaugural competition with more details to be announced, including the confirmed host, in the coming months. Unrepresented Sports will also look beyond 2025 at options for editions in 2027 and 2029. We aim to provide tournaments that are accessible to supporters and participants ensuring a forward-thinking timescale that could allow supporters and participants to plan accordingly and hopefully join us on this journey to multiple editions and locations.

A number of potential participants are already being considered with teams to be confirmed this summer with all eight places in next summer’s competition being decided by invitation. Unrepresented Sports has already received a large amount of interest from teams across the globe looking for a new competition and while we’ve received enough interest for a sixteen-team event we will be starting small with eight teams as part of our aims to make the event financially sustainable and not overstretch ourselves too quickly. Unrepresented Sports will be aiming to expand the tournament to twelve teams from 2027 creating additional opportunities for teams to participate, with no timeline of when the competition may expand further.

Unrepresented Sports is also looking for potential volunteers to support the running of the event, including creating a media and marketing team and event-specific volunteers to handle participant logistics, ticketing, and customer support next summer. If you’re interested in volunteering and receiving free tickets to attend games during the Unrepresented World Cup contact us via email, hello[at]unrepresentedsports.com.

Unrepresented Sports will also be working towards agreeing with potential commercial partners that will make the event possible as well as consider other means of funding the tournament. You can rewatch our announcement video below.

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